Management Team
Nitin Ahuja, Founder and CEO
Nitin Ahuja is founder, chairman, and CEO of
Entercoms and its parent company ECMi. He started
his career at Xerox, where as indirect channels
manager he led one of the first successful
engineering outsourcing projects to India. He
recognized the opportunity for well-managed
onshore/offshore teams for developing
high-quality enterprise applications, and founded
Anavidere Technologies in 1995. Anavidere was one
of the first companies to use the ASP model,
providing hosted warehouse management software to
small and mid-sized businesses. Its innovative
hosted software model and the value of the
additional services it offered, led to Anavidere
being acquired by a leading provider of warehouse
management applications. Nitin then founded ECMi
in 2001 to develop applications for collaborative
performance management in supply chains. As ECMi
expanded to meet its partners' demands for custom
enterprise application development and delivery
services, this soon became a major focus for the
company and the genesis of Entercoms. Nitin has
over 20 years of experience in technology and
enterprise software application industry. He
earned a B.S. in mathematics and physics from
Pune University and an MBA from the Institute of
Management Development and Research, both in
Pune, India.
Dr. Rahul Singh, Co-Founder and EVP Product
Strategy
Dr. Rahul Singh has over 15 years of experience
designing, building and implementing supply chain
management solution. At Entercoms, he is
responsible for building the service-oriented
delivery platform for the next generation of
supply chain enterprise applications. Prior to
joining Entercoms, Rahul held senior program
management and product marketing roles at i2
Technologies, where he worked with a large number
of Fortune 500 companies in the high-tech,
retail, CPG and automotive industry verticals.
These customers included companies such as IBM,
Dell, HP, Toshiba, VF Corp and Caterpillar. Dr.
Singh has contributed to many product innovations
in supply chain management, including a
high-performance order-by-order planning system
for use in fashion goods and consumer packaged
goods industries, and patterns for single and
multi-tier collaboration between buyers and
suppliers in the hi-tech industry. He has
published articles in professional journals and
conferences on the economics of product line
design. He holds a B. Tech in Mechanical
Engineering and a master's degree in Industrial
Engineering from the Indian Institute of
Technology, Kanpur, India, and a Ph. D. in
Operations Management from the McCombs Business
School at the University of Texas at
Austin.
Bhaskar Banerjee, Executive Director
Bhaskar is an Electronics Engineer with a MBA from
Indian Institute of Bangalore. Bhaskar has 15 years
of experience in management consulting, IT and process outsourcing.
He held senior positions with PricewaterhouseCoopers,
General Electric and Genpact prior to joining Entercoms.
Bhaskar led major accounts for GE’s outsourcing arm in
the US and grew its business volume by three times in two years.
In Genpact, Bhaskar led the manufacturing vertical and managed
complex supply chain implementations and business operations.
He also led the Kolkata site of Genpact as the site leader.
Pulin Kumar, Director of Operations
(India)
Pulin Kumar has over 9 years of experience in
finance, software and business process
outsourcing (BPO). He has held a number of
technical and team leadership roles at companies
including Accenture, Infonox and Wipro, where he
has been recognized multiple times for technical
and managerial excellence. Pulin holds a B. Com.
and an MBA from Pune University.
Vasu Ramanujam, Director of Product Marketing
(India)
Vasu Ramanujam has over 19 years of managerial
experience in manufacturing and software
development in India. He has the unique
combination of technical, leadership and
entrepreneurial skills necessary to build, grow
and sustain software development teams. He has
prior experience with Alfa Laval, a Swedish
multinational; Tigrsoft (later acquired by
Matrikon); Seacom, a provider of retail software;
and CCTechSchool, a provider of e-learning
solutions. He holds a B. Tech. and an M. Tech.
from the National Institute of Industrial
Engineering (NITIE) in Mumbai, India.
Company